June 18, 2024
The Ins and Outs of Influencer Marketing for the Geospatial World
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The Ins and Outs of Influencer Marketing for the Geospatial World
Although “influencer marketing” might make you think of cringey Instagram posts pushing B2C products, it can also be a lucrative marketing avenue for Geospatial products and services.
In today’s episode, Daniel and Helena discuss what B2B influencer marketing looks like in the geospatial world based on Daniel’s own experience with the MapScaping podcast.
Topics include:
- Which business goals influencer marketing can be good for
- How to choose the right channels and success metrics
- How to find the right people to work with and what a good relationship looks like
And more!