Episodes
Sept. 4, 2024
What you’re doing wrong when it comes to thought leadership
What you’re doing wrong when it comes to thought leadership As a geospatial leader, you have a wealth of knowledge to share: Experiences, unique POVs, hard-earned insights… you name it. And you know that effective thought lea...
Aug. 28, 2024
Marketing approaches we’ve STOPPED doing (and why)
Marketing approaches we’ve STOPPED doing (and why) If you’ve been in business for a while, chances are you’ve tried out several different marketing approaches to see what works for your business. Thing is, what works changes ...
Aug. 15, 2024
The 6 most common website conversion mistakes and how to fix them
Most geospatial websites don’t perform as well as they could (should!) Why? Because they haven’t been optimised for conversion. In today’s episode, Daniel and Helena break down the 6 most common website mistakes that stop you...
July 9, 2024
When you should (and shouldn’t) outsource your content production
Have you ever thought about hiring a freelancer to create content for you? Many brands do, with mixed results. Especially in the age of Chat GPT, outsourcing content can seem redundant. And - in many cases - it is. However, i...
June 18, 2024
The Ins and Outs of Influencer Marketing for the Geospatial World
The Ins and Outs of Influencer Marketing for the Geospatial World Although “influencer marketing” might make you think of cringey Instagram posts pushing B2C products, it can also be a lucrative marketing avenue for Geospatia...
June 12, 2024
How to Build Your 3D Customer Persona
How to Build Your 3D Customer Persona (Geospatial Edition)
We all know the importance of “knowing your audience”, yet most customer personas completely miss the mark.
In today’s episode, Daniel and Helena break down what an actually useful customer p...
June 5, 2024
Our Biggest Business Mistakes (And How to Fix Them)
Our Biggest Business Mistakes (And How to Fix Them)
Starting a business is hard in any industry, and the Geospatial industry is no exception.
What are you offering? Who are your customers? How do you find them and - more importantly - reach them? How...
May 15, 2024
What it Takes to Build a Profitable Geospatial Side-Hustle
What it Takes to Build a Profitable Geospatial Side-Hustle
Although everyone loves the idea of “passive income,” it’s usually not as passive as you’d hope. Plus, it takes a lot of planning and careful consideration to set your side hustle up for succ...
May 7, 2024
Why People Don’t Care When You Talk About Your Brand (And How to Change That)
Why People Don’t Care When You Talk About Your Brand (And How to Change That)
Find it hard to talk about your brand in a way that makes people care? You’re not alone! But regardless if you’re pitching to investors, raising brand awareness on a podcas...
May 1, 2024
Your 2024 marketing AI tech stack
AI can accelerate many of your marketing tasks and workflows, but - used wrong - it can quickly destroy your brand image.
In this episode, Daniel and Helena discuss their favourite AI tools for various marketing tasks, and give you a rundown of the r...
April 17, 2024
Brand Marketing Explained
Brand Marketing Explained [Part 3/3 of How to Build Your Geospatial Marketing Engine]
What exactly is brand marketing? And how do you create a geospatial brand your customers love? These questions are at the heart of today’s episode, where Daniel and...
April 10, 2024
Product Marketing Explained
Product Marketing Explained [Part 2/3 of How to Build Your Geospatial Marketing Engine]
You’ve got a cool product; but how do you make people care? (AKA buy). That’s where product marketing comes into play. In today’s episode, Daniel and Helena explo...
April 3, 2024
Growth Marketing Explained
Growth Marketing Explained [Part 1/3 of How to Build Your Geospatial Marketing Engine]
This is part 1 of our mini-series, “How to build your geospatial marketing engine”, which outlines all the different marketing channels and avenues geospatial bran...
March 27, 2024
How to Boost Your Organic Traffic with Best-Practice SEO Tools and Concepts
How to Boost Your Organic Traffic with Best-Practice SEO Tools and Concepts
SEO is still one of the biggest drivers of organic traffic, yet most geospatial companies aren’t leveraging its full potential.
In this episode, Daniel and Helena discuss how...
March 19, 2024
Why Fuzzy Messaging is Ruining Your Marketing (And How to Fix It)
Why Fuzzy Messaging is Ruining Your Marketing (And How to Fix It)
The biggest downfall of most marketing strategies? Poor messaging. Because if you fail to articulate what really matters to your audience, even the best marketing will fall flat.
In th...
March 12, 2024
How Treating Content as a Product Helps You Build a Stronger Brand
The no. 1 way to make your content stand out in a saturated digital landscape? Treating it the same as you would a product. From your content pillars, to clear positioning and messaging, your content should be based on audience research and solve the...
March 5, 2024
Scaling Your Geospatial Brand with Thought Leadership Content
What exactly is “thought leadership” content, and how can you leverage it to scale your brand?
In today’s episode, Daniel and Helena discuss the ins and outs of creating, distributing, and leveraging thought leadership content to build brand awarenes...