Marketing Geospatial
This is the future website for Marketing Geospatial. It's just a draft site and this text will be replaced with the podcast description, which will introduce potential listeners to what the podcast covers.
Recent Episodes
Sept. 4, 2024
What you’re doing wrong when it comes to thought leadership
What you’re doing wrong when it comes to thought leadership As a geospatial leader, you have a wealth of knowledge to share: Experiences, unique POVs, hard-earned insights… you name it. And you know that effective thought le…
Aug. 28, 2024
Marketing approaches we’ve STOPPED doing (and why)
Marketing approaches we’ve STOPPED doing (and why) If you’ve been in business for a while, chances are you’ve tried out several different marketing approaches to see what works for your business. Thing is, what works changes…
Aug. 15, 2024
The 6 most common website conversion mistakes and how to fix them
Most geospatial websites don’t perform as well as they could (should!) Why? Because they haven’t been optimised for conversion. In today’s episode, Daniel and Helena break down the 6 most common website mistakes that stop yo…
July 9, 2024
When you should (and shouldn’t) outsource your content production
Have you ever thought about hiring a freelancer to create content for you? Many brands do, with mixed results. Especially in the age of Chat GPT, outsourcing content can seem redundant. And - in many cases - it is. However, …
June 18, 2024
The Ins and Outs of Influencer Marketing for the Geospatial World
The Ins and Outs of Influencer Marketing for the Geospatial World Although “influencer marketing” might make you think of cringey Instagram posts pushing B2C products, it can also be a lucrative marketing avenue for Geospati…
June 12, 2024
How to Build Your 3D Customer Persona
How to Build Your 3D Customer Persona (Geospatial Edition)
We all know the importance of “knowing your audience”, yet most customer personas completely miss the mark.
In today’s episode, Daniel and Helena break down what an …