Sell More Tickets. Showcase Your Partners. Keep Your Conference Alive.
A strategic podcast partnership that builds anticipation before your event, captures the momentum during, and extends the value long after it ends.
The Conference Marketing Challenge
Most conferences spend months planning an incredible event—then struggle to capture and extend that value
Limited Pre-Event Buzz
You announce speakers and sessions, but potential attendees don't really know what to expect. It's hard to convey the value before people experience it.
Content That Disappears
Your event happens over 2-3 days. Amazing conversations, insights, and connections—then it's over. Most of that value vanishes.
No Post-Event Momentum
The week after your conference, everyone moves on. You're left with photos, maybe some video clips, and the challenge of rebuilding momentum for next year.
What if your conference could generate compelling content for an entire year—before, during, and after the event?
The Conference Content Partnership
Strategic podcast episodes that drive ticket sales and give your sponsors real visibility
This isn't just conference coverage—it's a multi-episode campaign designed to sell tickets, showcase your strategic partners and sponsors, and create lasting value that works for years.
The key difference? Every episode is genuine, substantive content that MAPSCAPING listeners actually want to hear. Your partners and sponsors get featured because they're doing interesting work—not because they paid for a mention. That authenticity is what makes this work.
How It Works
A flexible partnership built around your conference timeline
We create multiple podcast episodes strategically timed before, during, and after your conference—each one designed to drive ticket sales, showcase your strategic partners and sponsors, and keep your event alive in the minds of the geospatial community.
Pre-Conference: Build Anticipation & Drive Ticket Sales
Goal: Convert listeners into ticket buyers
We create episodes featuring your keynote speakers, conference themes, or community innovations. These aren't ads—they're genuinely interesting conversations that happen to showcase why someone should attend your event.
Sponsor/Partner Opportunity: Feature strategic partners doing compelling work related to your conference themes.
During Conference: Capture the Momentum
Goal: Create evergreen content assets
Professional on-site recording at your venue. We interview speakers, sponsors, and attendees—capturing the energy and insights that make your conference valuable. Flexible scheduling works around your program.
Sponsor/Partner Opportunity: Give your sponsors real content they can share with their stakeholders—not just a logo on a banner.
Post-Conference: Extend the Value
Goal: Keep momentum alive and start building toward next year
Release conference content over subsequent months. This extends your event's impact, gives sponsors ongoing visibility, and creates recruitment content for your next conference.
Sponsor/Partner Opportunity: Turn sponsorship into lasting visibility that compounds over time.
Reach & Engagement
4,000+ downloads per episode in the first month, continuing for years (lifetime average: 8,000-14,000 downloads)
20-minute average listening time—your message reaches people when they're actually paying attention
Every episode is distributed across Apple Podcasts, Spotify, YouTube, and all major platforms
Amplify Your Ticket Sales
Optional advertising campaign timed to your registration timeline
In addition to the content episodes, we can run a targeted advertising campaign across the MAPSCAPING catalog to drive ticket sales during critical registration periods.
Programmatic Ad Insertion
Timed to your ticket sales strategy (early bird, regular registration, etc.)
Reach geospatial professionals actively listening to industry content
Aligned with your registration timeline and sales goals
Email Newsletter Promotion
Weekly newsletter reaches geospatial decision-makers
Direct promotion to qualified geospatial professionals
Coordinated with your ticket sales milestones
Visual Partnership Branding
Co-branded content integration in episode artwork
All partnership episodes feature co-branded artwork showing MAPSCAPING as the media partner of your conference.
Professional visual identity that associates your event with quality content and gives sponsors clear visibility.
Editorial Approach & Content Quality
Every episode is substantive, technical content that MAPSCAPING listeners genuinely want to hear. Your sponsors and partners get featured because they're doing interesting work worth covering—not because they paid for a mention. That authenticity is what makes listeners trust the content and actually register for your conference.
Content must serve the geospatial practitioner audience or it won't work. This ensures episodes remain evergreen and continue generating downloads—and ticket sales—for years, not just weeks.
We focus on featuring organizations doing compelling work that aligns with your conference themes:
- Real technical innovation and problem-solving
- Case studies and practical applications
- Industry trends and insights
- Work that demonstrates why your community matters
This approach gives your sponsors genuine value while maintaining content quality that drives ticket sales.
The Value Proposition
What this partnership delivers for your conference and community
Drive Ticket Sales
- Pre-conference episodes build anticipation and convert listeners into ticket buyers
- Optional targeted ad campaigns during critical registration periods
- Content creates FOMO by showcasing speakers and themes
- Reaches 4,000+ decision-makers per episode
Give Sponsors Real Value
- Feature strategic partners and sponsors authentically—not as paid mentions
- Create content sponsors can share with their stakeholders
- Evergreen visibility that compounds over time (8K-14K lifetime downloads per episode)
- Association with quality content, not just logo placement
Extend Conference Impact
- Keep your event alive beyond the 2-3 day conference
- Create recruitment content for next year's event
- Position your organization as a thought leader
- Maximize ROI from your conference investment
ROI Perspective
This partnership pays for itself with additional ticket sales
Each episode reaches 4,000+ geospatial decision-makers in the first month. Even a small conversion rate to ticket buyers covers the investment—and you get lasting visibility for your sponsors, evergreen recruitment content, and assets that continue working for years.
Plus: Your sponsors get real, shareable content—not just a logo on a banner. That's additional sponsorship value you can offer.
Production & Logistics
Simple collaboration, professional execution
My Responsibilities
- ✓ All recording, editing, and post-production
- ✓ Guest coordination and scheduling (working with you)
- ✓ Content strategy aligned with your ticket sales timeline
- ✓ Platform distribution (Apple Podcasts, Spotify, YouTube, etc.)
- ✓ Travel to your conference for on-site recording
Your Responsibilities
- ✓ Identify compelling speakers, sponsors, and partners to feature
- ✓ Facilitate guest introductions and scheduling
- ✓ Provide conference access and quiet recording space
- ✓ Promote episodes via your newsletter and social channels
- ✓ Share your ticket sales timeline so we can align content strategy
Investment
Pricing is customized based on your conference size, timeline, and the number of episodes we create together.
What's Included
- ✓ Multiple podcast episodes (pre-conference, during, post-event)
- ✓ Professional recording, editing, and post-production
- ✓ On-site recording at your conference
- ✓ Co-branded episode artwork
- ✓ Distribution across all podcast platforms
- ✓ Travel and accommodation for on-site recording
- ✓ Optional: Targeted ad campaigns to drive ticket sales
Let's discuss what makes sense for your conference. Each partnership is tailored to your goals, budget, and timeline.
Who This Is For
This partnership works best for geospatial conferences and communities that value substantive, long-term content over one-time promotional mentions.
Industry Conferences
Annual events looking to extend ROI, drive ticket sales, and create lasting content assets that work between conferences.
Community Organizations
Membership organizations wanting to showcase member value, recruit new members, and position themselves as thought leaders.
Technology Communities
Open-source, standards, or technology-focused communities building awareness and demonstrating ecosystem value.
Why Work With MAPSCAPING
I'm Daniel O'Donohue, host of MAPSCAPING—the geospatial industry's largest podcast with 1.3 million downloads and 7+ years of consistent, quality content.
"I know what questions unlock insights, what narratives resonate with geospatial professionals, and how to create content that serves the audience while showcasing your conference and community—because I've interviewed 260+ experts and built an audience that trusts the content."
This partnership works because MAPSCAPING has established credibility. The audience knows they'll get substantive content, not sales pitches—which makes them receptive when we highlight your event and community.
Proven Model
My FOSS4G Auckland conference coverage demonstrates how this works: 12,000+ downloads and still growing because the content focused on substance, not promotion. Those episodes continue attracting listeners and building awareness for the conference years later—that's the power of evergreen content.
Ready to Sell More Tickets and Give Your Sponsors Real Value?
Let's discuss how this partnership could work for your conference. I'll walk you through the approach, answer your questions, and we'll figure out the right scope and investment for your goals.